An Essential SEO Maintenance Checklist for Monthly and Yearly Tracking
SEO
SEO is a big regulation. Without organization and planning, a lot of time and dollars can be wasted or used incompetently.
A lot of SEO activities are started and never completed. By breaking SEO down into daily, monthly, quarterly, and annual milestones and process-driven tactics, you can build the right level of planning to keep it on track and efficient.
Being a SEO Services Provider in USA, we have shared you an essential SEO Maintenance Checklist for Daily, Monthly and Yearly Tracking tips. And meanwhile you can also read Top 3 SEO Checklists for Any Business Website.
- DAILY TRACKING
- Train Yourself
Don’t fall behind or deploy outdated tactics!
Staying up to date on industry news is an important feature of SEO that must be built into any maintenance or current management plan.
- Know Your Present Metrics
Monitoring your key SEO performance metrics in real-time, or at least once per day, is especially for brands and companies.
Knowing how your website is performing in search through top-level metrics is significant for recognizing any red flags. These could include:
- Positioning drop.
- An organic traffic drop.
- A decrease in sales or lead volume.
You need to be able to analyze issues and reverse any negative trends before they impact your overall marketing and business goals.
- Create Progress on Tactics
The best SEO plan must have goals, a strategy, and specific tactics outlined.
Without a plan, defined approach or process, you can waste a lot of time chasing specific SEO aspects that might be low impact and low priority.
The daily process should include specific tasks, milestones, and achievable actions that work toward the bigger picture.SEO requires both big picture thinking and the ability to tackle daily tasks and action items.
- MONTHLY TRACKING
- Report on Performance
Beyond the daily or weekly KPI monitoring, it’s often essential to use monthly cycles to more largely report on performance.
Monthly performance reporting should include year-over-year comparisons of the completed month plus any available year-to-date stats.
Find meaningful intervals to measure and be consistent. Looking at bigger ranges of time helps to see trends that are hard to decipher in small sample sizes.
- Review Completed & Continuing Action Items
This is a possibility to assess the tactics and execution in the previous month against the plan.
- Was everything completed?
- Were there deviations?
- What obstacles or roadblocks were in the way or overcome?
Looking at the history helps shape the future.
- Sketch Upcoming Month’s Action & Evaluate the Plan
Monthly intervals are great for make sure accountability for the completion of tasks.
By being agile enough to monthly evaluate performance and tactics, you can avoid overthinking things and reacting too swiftly, but also not let too much time pass and lose footing with trends toward goals.
Having a good balance of planned tactics and actions versus the need for agile methods to pivot when needed is often the best approach to stay current and proactive.
- QUARTERLY TRACKING
- Technical Issues Auditing
Assuming you have enclosed technical issues at the beginning of your SEO focus and are also watching for any that trigger red flags in daily and weekly monitoring, it is important for every Best SEO Company in USA to take a broader look through an audit each quarter.
This audit should include a review of reported issues in Google Search Console and Bing Webmaster Tools.
Plus, comparison to benchmarks and standards for site speed, mobile usability, validation of structured data, and the aspects that aren’t often looked at on a more frequent basis.
The other auditing are
- On-Page Issues Auditing
- Link Profile Auditing
- Local Listings Audit
- YEARLY TRACKING
- Measure Performance
When running annual plans for SEO – and even when not on annual agreements or evaluation cycles – taking an entire year of data and evaluating it is helpful to advise strategy and find measurable ROI calculations.
SEO is a long-term process to achieve the most competitive positioning possible in search engines. It is a valuable investment of time to look at performance data over 12-month spans, compare it to previous periods, look at benchmarks, and celebrate successes.
Even if you don’t have annual budgets or agreements with outside partners/providers, taking an annual step back and looking at performance and the effort like an investment rather than an expense is important.
- Planning Strategy & Tactics
In addition to reviewing yearly performance data, you should also be planning out your goals, strategy, and tactics for the next year.
Even though the plan could change a week into maintenance, having a plan, and setting a target is a key to measuring progress.